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Advertiser Acceptance Return on Investment Customer Support System Functionality Internal Use SST (Shoom Sales Tools)
	Shoom is a huge time saver! We appreciate the simplicity and efficiency this service brings to us. We wish all of our advertising partners were a part of this network. -Scott Harris, Media Manager, Hobby Lobby

	Shoom's single site gateway makes it much easier for Macy's to do business with newspapers. We place hundreds of newspaper and magazine ads each and every month and we would like for all the publications we advertise in to be on the Shoom system. -Christopher H. Daly, Vice President of Print & Outdoor Media, Macy's

	Each of Dillard’s advertising divisions uses Shoom to quickly and easily receive tearsheets for multiple papers. eTearSheets’ broad collection of papers and well-designed site has proven to be a true timesaver for our staff. -Jim Benson, Sales Promotion Director, Dillard’s

	A simple Shoom login gives Target employees access to tearsheets and invoices from publications across North America. This streamlined archive gives all of our teams in the organization access to the resources we need with a minimum of effort. -Stacy Boone, Media Manager, Target

	I find the Shoom system very easy to use. We work with dozens of publications that use the service and particularly appreciate how quickly the Shoom site is updated. This saves us time and eliminates the need for us to send our own reminders to publications. Because we use a global login, Shoom sends us updates on newly subscribed publications. This enables us to quickly include them in the check-in process for our Shoom publication partners. I find the system runs smoothly and strongly encourage all publications to try it for themselves. -Sandra Mollen, Quality Analyst, Agenti Media Services, a division of Novus Print Media Network

	Shoom eTearSheets is a service our advertisers like and we are pleased to provide. Expanding our relationship with Shoom made a lot of sense. -Austin Ryan, Vice President of Production, Gannett Newspaper Division. (Back to top)

	Initially, we chose to test Shoom eTearSheets because it is a long-established brand that has credibility with our major advertisers and a significant number of other publishers. Our Seacoast Media Group experience validated our decision. Seacoast converted nearly 100 percent of its advertisers to electronic tearsheets within 60 days. –Jim Maxwell, Corporate Advertising Marketing Director, Ottaway Newspapers, Inc. (Back to top)

	On Oct. 31, 2004, I sent out the first sign-up letter for eTearSheets to approximately 2,500 advertisers, and they responded with an absolute outpouring. By the Jan. 1, 2005 cutoff date for paper tearsheets, only a handful of the 800 advertisers who had been receiving paper tearsheets still wanted them, so we comped them subscriptions so they could pull their own. -Erica LaBranche, Billing Coordinator, Seacoast Media Group (Back to top)

	Shoom's service is superior to that of its competitors. It delivers all we ask for and more. eTearSheets' ability to search across multiple papers for an ad or campaign saves us time, and we never have enough time around here. The savings in time translates to savings in dollars for both us and our clients, who are some of the largest newspaper ROP advertisers in the U.S. Shoom is on track to becoming the standard for electronic delivery of newspaper tearsheets. -Richard Gray, Vice President of Production, Zimmerman Partners Advertising(Back to top)

	Processing electronic tearsheets is all about speed and versatility, and no other product can match Shoom eTearSheets in those areas. There is never any lag time, and we can find what we want with a few mouse clicks. Shoom's site is intuitive, so we give our people a user ID and password, and off they go. We love it. We wish all of our papers had it. -Leslie Lehman, Vice President of Media Planning, Office Depot, Inc.(Back to top)

	Our co-op advertisers are tickled pink that they no longer have to mail gigantic packages of paper tearsheets to manufacturers. Now, manufacturers receive e-mail notifications from Shoom that their tearsheets are ready to view online. We have an average of 600 co-op ads each month. It used to take me two half-days to match paper tearsheets with claims and bills and put them in packets to send to advertisers. Now, I need only a couple of hours to verify bills and claims and mail them. -Linda Holway, Co-op Sales Manager, Seacoast Media Group(Back to top)

	We've had nothing but great comments about how cool we are with Shoom eTearSheets. Advertisers are really turned on by being able to look at the whole paper, see where their ad is in reference to other ads, and get tearsheets on the day of publication. -Tom Davis, Controller, Seacoast Media Group(Back to top)

	Advertiser response to Shoom eTearSheets was so positive that 90 percent signed up early on, including large advertisers, such as Dillard’s, Macy’s, Novus Print Media, and TMP Worldwide. Advertiser acceptance was essential because signup was voluntary. -Trudy Woltering, Advertising Services Manager, The Enquirer (Cincinnati) (Back to top)