Dan Cole President and Chief Operating Officer

President and chief operating officer, has more than 25 years of experience in the design, system analysis, and implementation of information delivery systems. Prior to the formation of Shoom Inc., he was a managing partner of the consulting firm Shoom.net. While there, he created strategies to both integrate client Web sites with their business processes and also ensure that their company's online presence was optimally deployed to achieve business goals. Previously, Cole was senior vice president of research and development at Radio & Records (R&R), publisher of the number-one trade newspaper for the radio and music industries. There, he designed and developed many successful interactive information products, resulting in more than $10 million annually in new revenue. Formerly, as senior vice president of information technology, he managed the management information services (MIS) department as well as teams of software engineers, sales personnel, and customer-service representatives to support new products he developed and ramped. These products included the industry's first online radio airplay and music-tracking system as well as individualized fax and e-mail news and information delivery systems.

He also designed R&R's highly successful Web site, which was targeted to industry professionals, and developed a secure automated system that enables record companies to deliver new music to radio stations in broadcast quality and in a highly targeted and flexible manner. Cole has a bachelor's degree in English from Kent State University and a bachelor's degree in computer science from Coleman College.