William J. Freschi, Jr. Chief Executive Officer

Has been chief executive officer of Shoom since its inception and chairman of TransData International (TDI), Shoom's majority shareholder, since its inception in 1995. During his tenure, he helped to create the first land-based wide-area electronic ad-delivery system between advertisers and newspapers and received a U.S. patent on the store-and-forward process essential for aggregating sends and deliveries, which was adopted by The Associated Press. He also helped to develop the first systems for creating ad slicks electronically and distributing them from advertisers to ad agencies. In addition, he wrote the general specifications for the first Internet-based electronic tearsheet system, now widely used as Shoom eTearSheets.

Prior to TDI, Freschi was a director of SpeedFam-IPEC, a Nasdaq firm he helped to start that was later acquired by Novellus Systems. He also was a principal with the Deutsche Bank-Alex Brown investment banking firm. Previously, he founded Transportation Cost Management Systems, a data processing-service provider that processed, audited, and settled transactions between major shippers and carriers. As CEO of that company, he built it to national presence and sold it to Chase Bank for 22 times invested capital. Formerly, Freschi was a management consultant with KPMG-Bearing Point, where he designed and implemented more than forty data processing-based information systems. Prior to KPMG, he designed and implemented management systems, including PERT systems for General Dynamics and A. S. Hansen Consulting Actuaries.

Freschi taught finance in the MBA program at Golden Gate University and was a CPA in the State of California. He holds a bachelor's degree in economics from Georgetown University and a master's degree in business administration from The Anderson School at UCLA.